Sigma Group’s latest acquisition assigns a new CTO

TORONTO, ON, August 23, 2016: Shaibal Datta, President and Managing Partner at Sigma Software Solutions has been named as CTO of the Sigma Loyalty Group. 

The Sigma Group, a privately held portfolio of companies with diverse business interests, announced last week that it has acquired the Enhancement Services business unit of Aimia Inc. (TSX:AIM). The Sigma Group intends to merge the newly acquired business with its existing enhancement services business unit (e8ight) and will operate the newly formed business as the Sigma Loyalty Group, headquartered in Toronto, Ontario, with satellite offices in Montreal, Quebec and in Asia Pacific, including Singapore and Malaysia. Sigma Loyalty Group will focus on providing marketing and enhancement services, products and programs, that clients across segments including financial services, insurance, retail, and telecommunications, can use to build more loyal and profitable relationships with their own customers. Terms of the transaction were not disclosed.

“We are excited by the broader capabilities and deeper product suite that the Aimia Enhancement Services business unit offers,” said Andy Jasuja, founder and chairman of the Sigma Group. “This acquisition is very much about allowing us to do more for clients and we believe this is a solid step in that direction.”

About Sigma Software Solutions

Sigma Software Solutions is a leading global provider of innovative BSS/OSS solutions. Headquartered in Toronto, Canada, Sigma Software has helped organizations manage and monetize their service offerings for better customer experience in four continents. Whether you are wholesale or retail, the industry’s top carrier and/or the high-achiever reseller, our award-winning OmniCare suite of solutions will meet your business needs as well as your customers’ expectations. We pride ourselves as the experts on converged/unified billing, policy and charging, rating, discounting, usage-based billing, customer care, payments solutions, revenue management, M2M/IoT monetization and big data analytics. For more information, please visit

About Sigma Group

Founded in 1994, the Sigma Group is a privately held portfolio of companies, with headquarters in Toronto, Canada. With a growing portfolio spanning diverse industries including technology, marketing, real estate, hospitality and financing, we focus on buying or building companies and then growing them into market leaders within their industry niches. A thoughtful investment strategy combined with an entrepreneurial spirit uniquely positions us to quickly respond to new opportunities – whether it is a new investment or acquisition, or an opportunity to invest in the growth of our existing portfolio. For more information, please visit

About Sigma Loyalty Group

Sigma Loyalty Group provides innovative marketing and enhancement services programs that businesses across industry segments can embed as part of their own product offering to drive customer loyalty and generate additional value from their customer relationships. With a relentless focus on consumer behavior and emerging trends, SLG leverages technology to build solutions that – because they are meaningful and valued by consumers – help clients enrich their own products and programs in order to build deeper and more profitable customer relationships. For more information, please visit

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